Email Marketing

The Best Email Marketing Strategy

An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.

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Email Marketing Benefits
  • Email marketing is significantly cheaper and faster than traditional mail, mainly because of high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing and mailing.
  • Businesses and organizations who send a high volume of emails, utilize an ESP (email service provider) to send, track and utilize information garnered from behaviors related to these emails.
  • Understanding and leveraging consumer behavior through the insights provided by consumer response to email marketing has become an integral facet of the digital marketing landscape.
  • Email provides a cost-effective method to test different marketing content, including visual creative, marketing copy and multimedia assets.
  • If compared to standard email, direct email marketing produces higher response rate and higher average order value for e-commerce businesses.

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The Best Email Marketing Strategy

An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals.

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Email Template Design

To start with a basic layout and create on your own using our email designer. Easily drag, drop, replicate, and reorder images and content blocks to design your template in no time.

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Tracking & Reporting

Custom report building comes alive with Discover, Salesforce Marketing Cloud’s interactive and powerful analytics tool. Now you have the platform to dive deeper and discover more. Alongside our standard reporting, Discover optimises your tracking and reporting capability to let you save and run all channel reports, including email, mobile, social and web, in one place, any time.

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Email Marketing Campaigns

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.