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HABB IT , Started its operations with an extremely skilled and enthusiastic team of professionals in June 2016. The company was conceptualized and framed Inspired by the growing influence of the Digital world over global businesses. HABB IT has started its operations on a positive note with successful client signups and more under pipeline. HABB IT will ensure strong footprints in the digital world by Crafting Future towards Excellence.
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4B 201, Doshi Etopia 1, 3rd Panchayat Link Road, Perungudi, Chennai 600096
First impressions count, and your logo is likely the first piece of information your audience has about your company. Having a professional brand identity is no trivial matter; instead, it is a powerful tool that instantly communicates your corporate style and philosophy, and sets you above your competition. To say the least: Your logo can make or Br e-Ak your company, no pressure, right?
There are a number of different types of logos you could choose to represent your brand. Our designers have found that most of these will fall into three distinct categories: Iconic or Symbolic, Word-mark or Logotype and Combination Marks. All these options will be sub-classified as Flat Vector or Illustrative, depending on their complexity. Flat Vector logos are very visually appealing - detailed enough to be recognisable, yet linear and technically simple enough to translate onto most media usages.
A Flat Vector logo is more cost-effective because less time is required to execute the creative process compared to an Illustrative Logo. Illustrative Logos are usually more detailed and complex than a Flat Vector and are a pictorial (illustration) representation of an aspect of the company or product portrayed. This can be the business concept or a character / mascot. When an Illustrative logo is created correctly, it can become a unique branding and promotional tool that works well on many types of marketing materials, including wearables.
The client plays the most important role in the logo creation, primarily because you want to exude their values and what they believe in. It’s important for any professional design company to begin by researching their client then asking detailed questions, learning as much as possible about what they want to deliver through their brand. These elements—that is, their culture, values, and who they are—need to be employed in the logo design itself.
The client is only as good as their success, so go to their customer and ask them what they feel the company portrays. After you gather some information, bring it back to the company and ensure everyone is on the same page. Once you are familiar with their audience, you’ll have more ideas to morph into their logo. A gardening company, music streaming business, or town website will all have very different audiences, along with different elements they want to bring to their customers and visitors.
It is just as important for you,the professional,to know and understand the client’s competitor,as it is for the client to know. Just like when you seek out the customer,do the same for the competitor. Ask the client what they know, then do your own research to round it out. You want to know who is already out there and what they are doing,and be sure to set your own ideas apart.
So when is this logo actually going to be used? The designers need to know how it might be broadcasted. Bilboards, websites, and food trucks will all have different uses and ways that the clients implement the logo. Similarly, the shape and space will differ whether the business is solely online or found on a small piece of merchandise. Online-based companies also might need to utilize different color schemes, or black and white might be preferable for those who often need to photocopy important documents.
When you are quoting your client, barter a timeline if needed. If you know, for success, you need a lengthier time frame in order to get the job done, then tell them that. Likely, unless they are under a very sensitive deadline, they will be happier to have a better outcome and a more detailed logo, then sending it back multiple times because you lacked the time to be thorough enough in the first steps . Though be honest with yourself—each company needs to be prioritized, and you should focus on the task at hand and get the job done efficiently.
The company will likely not know exactly what they want, but know what they want once they see it. After you finish sketching some drafts, present them with about five of your best pieces, and ensure that nothing is similar floating around the market. Don’t add too much detail that will take up time; instead, keep things simple for the client to narrow it down, and then add to it from there.
Refining the logo for the company is likely the longest step. It is here where you’ll add the detail, and have the company portrayed the best way possible. You’ll add color and fine details, and you can even test run the new logo—depending on its use—to see how it fares in the “real” world.
In some cases, this step might not be necessary, and taken over by the company themselves. But a good designer can make suggestions on what they could add or how they can change it withsimple adaptations to make a brand that will last in any situation. For example, a large logo on a restaurant may work well to attract customers,but a smaller version without many frills and just the name of the business may be best for the top of a menu. The website might require a version in the shape of a square, while a billboard might have room for a lot of additional ornamentation.
